I feel bad for the lad I made open a 750ml of Dupont with five minutes left at the festival (pretty sure that was for VIP only). “No, no, no—I see you trying to pour me that wheat ale—I want that one! The good stuff!”
I volunteered at this event in order to gain experience with temporary draft systems (I poured from a beer trailer and a jockey box), but I learned so much about the everyday consumer, too: 1) People mostly appreciate when you can talk about beer. 2) IPA daddies still rule the world.